Audiences for Thrillers

The social profiles of the audiences that may be drawn to the thriller genre are from social class E to A as there are many sub genres of thrillers that can appeal to any of the social classes. The psychographic profiles that may be drawn to the thriller genre are explorers as they want to try new things out and thrillers are always trying new techniques and narratives in their films. Aspirers may also be drawn to thrillers as they want to be as fashionable by seeing a thriller film that is popular like The Bourne Ultimatum. The demographics of an audience most likely to be drawn to a thriller film will be aged 24, male, C1. I chose these demographics as a 24 year old usually has more time to go to the cinema and will have extra money to spend as they don't have families or many responsibilities. Males are also more likely to watch thrillers more than females as most thrillers are aimed at men because of their sense of adventure and danger. C1 workers (lower middle class) will also be drawn to thrillers as they will earn enough money to be able to watch it and it isn’t something that is seen to be exclusive for rich/upper class people, so they won’t feel intimidated.

Different sub genres of thrillers will appeal to different people:
Political thrillers: this will appeal to an older audience between the ages of 35-40, younger viewers will be very unlikely to watch a movie such as this because they want something more exciting and action packed. Older viewers will be drawn to this subgenre as they can relate and understand it. Upper middle class and middle class will also be drawn to this subgenre as it is complex may reflect parts of their lives. Reformers will also watch this subgenre as they are not interested in who’s in the movie; they care about what the movie is about.
Action Thrillers: this will appeal to males as they are drawn to action packed and dangerous films. Young people between the ages of 18-25 will also like these films as they are exciting and fast moving. Social class “E” (Students) will be drawn to this type of film as they are young they also have quit a lot spare time to go to the cinema and watch the film. Mainstreamers will also be drawn to this as it is very safe option because the content of the film is predictable, things will blow up and there will be dramatic chase scenes.

Supernatural thriller: This subgenre will appeal to middle aged people probably about 30-35. Also it will appeal to individualist because they don't follow the crowd and this subgenre won’t appeal to a mass amount of people and usually won’t have a big brand or extremely famous actors.


Our Audience

Audiences that we will like to target are the 16-25 year old as they are the age group that are the most likely to watch movies, also as our film may be an action thriller we will target this age group as they will attracted to it because it will appeal to them. We will mainly target males in this age group because they watch action thrillers more than females, we will do this by introducing characters that they can relate to, such as an antagonist who is not sure if he should do the evil deed. The social classes that we will aim at are E-C1 as people between the ages of 16-25 will most likely be in these classes  and the issues that are being dealt with are things that they may be able to relate with, unlike upper middle classes.